Materialised spiritualism-a new concept in business: A case study on PAL

Patanjali ayurvedic limited is no more a new name in FMCG market. The company which began with a few medicines to be sold on recommendation of Yog Guru Ramdev Baba has become a buzz word in busness world. Swami Ramdev is a name which is very popular in every Indian household. Babaji is known for his yoga preaching in India and abroad. He with his promotion of PAL products has outdone its smart rivals within a short period of time so well that stock broking company in a report expressed its anxiety over PAL's success: “wish you were listed”. This case study is an attempt to decode the reasons for the success of this very small scale organic food maker which has turned into threat to multinational FMCGs.