Sales promotion effects on consumer: A study in FMCG sector

Retail sector is the most important and fast growing sector in India. It's contributing much more for Indian economy. Retailing Company introduces many sales promotion in the market either customer oriented which is attracts and motivates to purchase the products. The sales promotion programs very frequently changes because the competition among the companies. This paper tries to identify the consumer is expecting sales promotions by developing effects consumer sales promotion a major development in FMCG sector. The price cut immediate hit the sales as well as create demand in food products. The researcher said that manufactures and retailers are may have power relationships. This paper maximum highlighted promotions are coupons, price discount and 20 percentage price offers. The quantity offer is fulfilling to consumers’ expectations. Attractive package was stimulated to purchase the products. Many consumers are expecting 10 to 20 percentages of free offers were manufacturer. The product quality is creating brand images and repeatedly purchases those products. The top three effective & consumers are expecting sales promotions are quantity offers, price offer and store displays.