South Asian Journal of Marketing & Management Research
  • Year: 2017
  • Volume: 7
  • Issue: 11

A case study on the balanced scorecard for a business school

1Doctoral Candidate, Department of Human Capital Development, The University of Southern Mississippi, Gulf park campus Long Beach, MS (USA), Email id: saurabh.gupta@usm.edu

2Research Scholar, Department of Business Administration, Bundelkhand University, Jhansi, UP (India). Email id: ruchi80.tyagi@gmail.com

Online published on 26 December, 2017.

Abstract

Academic institutes are facing increasingly tough competition and constraints of resources (Beard, 2009). Therefore, educational institutes need an effective performance management system to attain sustainable institutional performance (Taylor &Baines, 2012). Early methods of performance management were not effective because of poor alignment of performance management system with institutional strategy (Skinner, 1974). The Balanced Scorecard (Kaplan, 2010) overcomes the challenges of traditional performance management systems, and suggests a balancing concept with a focus on institutional vision and strategy (Franceschini & Turina, 2013). This case study drives discussion on developing a balanced scorecard for business schools. The case study is suitable for management students, who have advanced knowledge of business strategy and operations of business schools.

Keywords

Business competition, strategy, balanced scorecard, performance management, institutional strategy