Conceptualizing towards tourist satisfaction at a heritage destination site

This research paper attempts to conceptualize a model for tourist satisfaction level at a heritage destination which is an appropriate measurement/instrument for future research activities in similar research areas. The model will significantly address push and pull factors of tourists visiting a heritage site and its relationship in terms of the satisfaction/dissatisfaction levels of the tourists. The theoretical model was designed through a comprehensive in-depth review of literature carried out with past research done in the fields of tourism marketing. The model includes eight independent variables, with tourist satisfaction being the dependent variable. The analysis of the motivating factors of heritage tourism provides insights to creating a satisfied tour experience to the visitors. Despite, customer satisfaction and heritage tourism been one of the leading competitive edges in the tourism industry, hardly any measurement instruments have been developed to support heritage tourism more specifically. The proposed model provides a basis for the constant observing and development of heritage destination site.