*Faculty, Department Of Management Studies, (Doms) National Institute Of Technology (Nit), Thanjavur Road, Trichy, Tamilnadu, India, Email id: Rupmba@Yahoo.Co.In
**Faculty of Management Studies, Ebet Group of Institutions, Kangayam-Tirupur (Dist) Tamilnadu, India, Email id: Agvnarayan@Yahoo.Co.In
Online published on 6 February, 2018.
This study mainly aims to know the influencer decision in choosing a Multi-Brand Outlet for shopping. The study aims to detect the reasons that attract the customers to choose MBOs for shopping. This study was conducted for about 50 respondents in Coimbatore city. This study forms a part of the pilot study. The data were analyzed by using percentages, ranking, mean and standard deviation. It was concluded that 36 percent of the respondents are influenced by their friends & relatives to choose a particular retail outlet for shopping and majority of the customers are influenced towards the brand image of the store to choose MBOs for shopping. The various reasons which attract the customers to choose a retail outlet which includes nearness, trustworthiness, offers & promotions, attractive prices, brand image of the store, etc. Thus, this study aimed at bringing an outline about the reasons that influenced the customers to select the Multi-Brand Outlets for fulfilling their shopping requirements.
MBOs-Multi-Brand Outlets, Ready to Wear, Reasons
