A study on consumer preference towards online shopping and traditional shopping

This era of business is marked with a high degree of dynamism. Due to technological advancement, the concept of competitive advantage is eluding day by day. Shopping at the click of a mouse is gaining popularity Now-a-days. Online shopping has given all types of consumers the ability of being able to buy anything, anywhere, and any product, regardless of where its location is in any part of the world. It has come up as a boon for all type of consumers and it has something to offer for everyone. Itinvolves various factors like, low price, saves time, convenience, all time shopping accessibility, broad availability of products but involves the risk of personal privacy and transactional security. Traditional shopping permits and allows physical examination of the products, interpersonal communication but involves high travel and search costs, and also has restrictions on shopping hours. Descriptive analysis was used for the study. 50 samples were chosen and primary data was collected through questionnaire which contains multiple choice questions and dichotomous questions. The data was collected from the students, house wives and business man and convenience method of sampling was used for the purpose of the study. The geographical sampling area for this study is the city of Chennai. Almost all of them have experienced both online shopping and traditional shopping.