*Assistant Professor Department of Accounting, Faculty of Business Studies, Premier University, Chittagong, Bangladesh. Email id: emonkalyanchy@gmail.com, Mob: +880-1717887424
**Lecturer Faculty of Business Administration, University of Science & Technology Chittagong, Chittagong, Bangladesh. Email id: rupamchy2007@yahoo.co.uk, Mob: +880-1554312471
Online published on 16 May, 2017.
This study aims to know the motivational factors of e-commerce that drives the affirmative tendency towards online shopping. To observe the behavior of online shoppers, a structured closed ended questionnaire is used. The questionnaire is prepared to know their reactions on online shopping experience from different perspectives. Correlation and regression analysis are applied to measure the impact of motivational factors on online shopping. This study finds a positive relation between the online shopping stimulators and shopping behaviors of respondents. It also observes that shopping through online is extremely popular among the youngsters but it failed to draw satisfactory attention of the mass people particularly old and technologically challenged due to complex purchase process and payment settlement system, lack of reliability, and traditional mentality of customers.. Looking into the importance of this factor, Demangeot & Broderick (2007) urged upon all marketers to build up such atmosphere by which the needs of online shoppers can be satisfied properly.
E-Commerce, Security, Popularity, Internet, Bangladesh
