*Assistant Professor (Marketing), School of Management Studies, Ravenshaw University, Cuttack, Odisha, India. Email id: prof.tapas@gmail.com
**Assistant Professor (Management), G.C.E. Kalahandi, Bhawanipatna, Odisha, India. Email id: subiditap@gmail.com
Online published on 15 June, 2017.
Indian retail industry is at a nascent stage. India, being one of the most attractive emerging markets, is experiencing a radical change in its retail industry. The rapid development of retailing in India has led to the expansion of organized retail stores both in metros and in smaller cities. The current research is directed to understand the concepts of retailing with a focus on genesis and growth of organized retail in India. This paper briefly discusses the major Indian retail organizations. Further, this paper explores various growth drivers of organized retail industry in India. The study identifies a huge scope for expansion of Indian retail business.
Organized retail, Indian retail, growth drivers of Indian retail, Indian middle class, youth population, consumption
