South Asian Journal of Marketing & Management Research
  • Year: 2017
  • Volume: 7
  • Issue: 7

Management practices in nonprofit organisations: An empirical investigation

1PhD Scholar, Punjab Agricultural University,Ludhiana, Punjab, Email id: rupinder21k@gmail.com

2Professor, Punjab Agricultural University, Ludhiana, Punjab, Email id: babitakumar@pau.edu

Online published on 4 August, 2017.

Abstract

Nonprofit organization's role and importance has been growing in various economies as these are serving the very important sections of the society and are gaining attention of researchers and practitioners from the last decades. These organizations are flourishing at an increasing pace which has created competition for financial support, employees and volunteers among these organizations. Various studies have been conducted in nonprofit organizations to understand the working and practices followed by this sector. Recently studies have shown a positive relationship between adoption of management practices and performance. The aim of this study is to examine the adoption of management practices by nonprofit organizations; specifically social service. For the present study a sample of 100 social service organizations have been selected from four districts of Punjab. The methodology used has been described and the measurement instrument, findings are summarized along with the limitations and directions for the future research.

Keywords

Management Practices, Non Profit Organizations, Organizational Performance