South Asian Journal of Marketing & Management Research
  • Year: 2018
  • Volume: 8
  • Issue: 11

Success and failure of mobile applications

*Student, School of Information Technology, Vellore Institute of Technology, Vellore, Tamil Nadu, India. Email id: chintalapudisai.kiran2015@vit.ac.in

**Student, School of Information Technology, Vellore Institute of Technology, Vellore, Tamil Nadu, India. Email id: bn.chandan2015@vit.ac.in

***Assistant Professor, School of Mechanical Engineering, Vellore Institute of Technology, Vellore, Tamil Nadu, India. Email id: sudhakarmba12495@gmail.com

Online published on 15 December, 2018.

Abstract

The main idea of this project is to know the reason behind the failure and success of mobile applications. Applications (apps) are soft ware specifically designed or mobile devices. The usefulness of mobile devices has increased greatly in recent years all owing users to perform more tasks in a mobile context. Increase in usefulness has made the developers to develop applications with in no time causing them to fail. We will find out the reasons behind the failure.

Keywords

Mobile Applications, Marketing, Failure, Success