Policies and Strategies for the Encouragement of Female Entrepreneuship

While men start businesses primarily for growth opportunities and profit potential, women most often found businesses in order to meet personal goals, such as gaining feelings of achievement and accomplishment. In many instances, women consider financial success as an external confirmation of their ability rather than as a primary goal or motivation to start a business. This paper highlights the place of women entrepreneurs in India, as well as helps in understanding the problems and adjustment made by them in their professional and personal life. This paper also discuss the another issues which hinder the way of their success. This paper tries to find out a way to make women’ path easier to cope with different contradictory situations which they have to face on regular basis in the fulfillment of their traditional and professional roles. The suggestions which are given by the author in the last section of this paper is applicable for every sector where women works. Lots of the problems of women entrepreneurs can be removed with the combined efforts of Government, N.G.O's and their families. Their effectiveness and productivity can be enhanced only if they are supported emotionally and morally by the society in all sphere of the life.