1Assistant Professor, Department of Commerce, Ch. Dheerpal Government College, Badli, Haryana, India, Email id: shilpa_chandna@yahoo.com
2Research Scholar, Maharshi Dayanand University, Rohtak, Haryana, India, mic.komal@gmail.com
3Assistant Professor, Faculty of Computer, Baba Mastnath University, Rohtak, Haryana, India, yakshit08@gmail.com
Online published on 22 January, 2018.
The increasing use of internet provides a developing prospect for e-shopping. E-shopping has been a growing phenomenon all over the world. Online shopping is more convenient method in comparison to traditional shopping and is emerging as a new purchase method. In today's scenario younger generation prefers to do their transactions through e-shopping. The research has been conducted on 50 teachers to investigate the inclination towards e-shopping in Baba Mastnath University, Rohtak. Age and income have significant effect on e-shopping. Brand, quality, price, mode of payment are more significant factors that are considered by the customers while e-shopping. The customers prefer to do e-shopping because of Convenience, timesaving, any-time shopping feature and availability of more choices.
E-shopping, Internet, Utilitarian orientation, Hedonic orientation
