Design of a Shopping and Marketing Vehicle for E-commerce Businesses

In this digital era, where the economy of the country is growing at a rapid pace, huge amounts of foreign investments are pouring in every second. People are so much addicted to shopping on the internet for food, groceries and even clothing articles.. India being youngest country, the trend and influence over the fashion keep evolving each day. The fashion industry is filled with numerous international brands, e-commerce platform providing various offers and discounts. Trend forecasting predicts that online shopping will be biggest trend over the next 2 year; but when compared to other countries, online shopping is relatively low in the fashion segment, beasue customers are unsure of the clothing articles “Feel and Fit”. Many Consumers prefer retail stores over the online sites for shopping clothes. I feel retail shopping and online shopping need to go hand in hand, this way consumer gains more trust in the online products, this can be achieved with a new platform called “ Fashion on Wheels”, which acts as bridge between retail stores and online stores. Through this idea, consumer will be able to order online at the same time will also be able to feel and experience the product. The scope of study also includes design of interior, UX/UI design, Marketing and branding. Along with these there is adaptation of software like Photoshop for making 2D concepts, Autodesk Alias and Catia for making 3D CAD models and Key shot for rendering the final vehicle. Also scale down model (1: 25) of both interiors and exterior of the vehicle was made using the Sun Board and PU foam respectively.