Research Scholar, Department of Management, Dravidian University, Kuppam, Andhra Pradesh, India, Email Id: babubb.91@gmail.com
1https://orcid.org/0000-0001-6725-7714
The behavioral finance literature documents several long-term investment strategies that persistently generate superior risk-adjusted returns. This study focuses on several investment strategies, trading approaches, and problems with the traditional financial theory's explaining their logic and the historical returns generated by these strategies. In the case of the investor's sentiment indicators and the anomaly, an exchange-traded fund (ETF) has been created to enable investors to simply and efficiently invest in the strategy.
Behavioural Finance, Anomaly, Investors, Investment, Traditional finance, Sentiments and ETF
