1Corresponding Principal Author, Registrar, University of Jaffna, Jaffna, Sri Lanka, Email ID: kandeevisva@gmail.comuj.registrar@gmail.com. https://orcid.org/0000-0001-6305-3319
2Corresponding Principal Author, Registrar, University of Jaffna, Jaffna, Sri Lanka, Email ID: seetha.r34@gmail.com
3Corresponding Principal Author, Registrar, University of Jaffna, Jaffna, Sri Lanka, Email ID: renusomas1@gmail.com
Online Published on 13 April, 2022.
The impact of tourism development on the quality of life (Veenhoven. R., 2007) of the people in the Jaffna municipal area is studied.
Closed-ended questionnaire/Likert scale- for measuring the impact of the Tourism development as above. A questionnaire was distributed in the Jaffna municipal area. Descriptive and inferential statistical analyses were performed in this study.
Descriptive analysis showed that there is a positive relationship between tourism development and quality of life. Correlation analysis ascertained it. Correlation analysis established that a significant positive correlation is present between the two, which was very strong. The correlation of tourism development was significant with the three sub-variables, namely, households’ income, entrepreneurial & employment opportunities, and culture. Regression analysis confirmed that tourism development had a significantly positive relationship and predicted the model satisfactorily to explain the impact of tourism development on the quality of life ofpeople of the Jaffna municipal area.
There is a great potential to enhance the quality of life through tourism development.
Improving the Quality of Life of the people through Tourism Development is explored. The specific findings are valuable in policy-making and planning tourism development projects.
Tourism development, Quality of life, Residents’, Perception, Economic impacts of tourism, Jaffna municipal area, Tourism trends in Sri Lanka
