1Researcher, College of Business, Minot State University, USA
2Professor, College of Business, Minot State University, USA
3Professor Emeritus, College of Business, Minot State University, USA
4Program Director, BS Business Management & MS Management, Colorado State University Global, USA
5Professor, College of Business, Minot State University, USA
(*Corresponding author) e-mail: *m.saeed@minotstateu.edu
2james.ondracek@minotstateu.edu
Online Published on 05 June, 2023.
An in-depth case analysis applying strategic planning tools to Toyota demonstrates how strategic planning tools are used to not only analyse a company but also the industry. Toyota, established in 1937, has expanded into a global automotive conglomerate achieving the highest market share in the automobile industry. Strategic planning tools elucidate Toyota’s expertise in developing technology and leveraging resources to support Toyota’s success. Financial ratio analysis contributes to further analysis of Toyota as compared to a competitor, Hyundai.
Strategic planning, Five-forces analysis, Value chain analysis, Internal environment analysis, External environment analysis, Financial performance analysis, VRIO analysis
