AR as a Value-Creating Business Tool and Beyond: An Illustrative Study on Current Practices

Among the emerging tools and techniques used all over the globe by companies for providing a specific experience to their users, augmented reality (AR) has come up the ages. In its basic and primary process of providing value-added and relevant information with a blend of virtual reality, the AR techniques help build up different developmental solutions for the companies concerned. Its scope of providing an immersive or virtual world of experience has found ever-increasing application in diversified industries and at different levels as well. In other words, it acts as a revenue booster for the producer and subsequently helps in the upliftment of the economic and social conditions of the country at large. AR unlike various other technologies hardly works independently and on a single spectrum. Rather it works in a superimposed environment of various components like the tangible ones with that of text and pictures obtained digitally thus overcoming the limitations of the human capacity to produce the results in such a challenging environment. Even at this earliest stage of AR evolution, the technology has developed an interest in the investors to put their money in the business supported by AR to a level promised to go well beyond $65 billion by the end of the year 2025. It is expected to have a tremendous impact on the lifestyles of people across the globe. The way businesses service clients, educate staff, produce and develop products, maintain their value chains and, eventually, how they operate will also change.