Digital Entrepreneurship – A New Era from Corporate Perspective in India

In today’s economy of India after the outbreak of novel Coronavirus pandemic, digital innovation has become an indispensable part of business to survive and to compete. The pandemic give birth too many digital innovations. Companies start turning their traditional business into digital business. Digital entrepreneurship means starting a new venture or transforming the existing business into digital mode from the traditional concept of buying and selling’s goods and delivering services to the peoples. Technology is the key element in the life of entrepreneurs which assists in reaching towards the mass population through digitally. This chapter will address the concept of Entrepreneurs & Digital Entrepreneurship, Digital Entrepreneurship in India, Digital India Program & Digital Entrepreneurship, and Challenges & Opportunities. The paper also focuses on Contribution of Digital Entrepreneurs in Economic Development and Government Initiatives towards D-Entrepreneurship. Digital entrepreneurship plays a vital role in the growth and development of the economy by creating employment opportunities and contributing towards the GDP. The business environment is looking for creative employees who can provide unique and instant solution for the uncertain issues because in digital era creativity has become the most valuable and key driving factor in the growth and development of an enterprise. There are many digital technologies are available and most popular ones are Internet of Things (IoT), Machine Learning, Robotic Process, 5G, Artificial Intelligence, etc. To test and taste the hands on entrepreneurs in digital modes, Digital India Mission of the government is an inspiration for the millions of young individuals to turn their dream of being entrepreneurs into reality.