Impact of social-media on organic food purchase decision: A systematic review

The growing health consciousness and concern about various diseases have led consumers to increasingly purchase organic food, with social media serving as a significant source of information. This article reviews previous studies that link social media usage to the development of the organic food industry.

We conducted a comprehensive review of articles from multiple journals to explore the extent to which social media has been utilized in promoting and selling organic food. Additionally, we examined the impact of social media on the organic food sector to date and explored potential future implementations of social media in this industry.

Over the past few years, social media has played a crucial role in promoting various categories of organic food, thereby influencing consumers’ intention to purchase such products. This shift can be attributed to the fact that 59.5 percent of the world’s population actively uses the internet and gathers information through various social media platforms.

This review study is unique in its focus on the influence of social media on organic food purchase decisions.

The findings of this study can assist marketers in understanding the significance of social media in driving the sales of organic foods. Furthermore, it provides insights into how social media platforms can be effectively utilized to enhance organic food sales growth.