Senior Assistant Professor of Marketing, ASBM University, Bhubaneswar, Odisha, India
Online Published on 15 June, 2024.
Technology has incredible potential to alter the healthcare organization entirely. The upheaval is now trendy, and encompasses numerous chunks. Several of them are more famous outward than others. Typically, when we think about the shift towards digital health, we primarily imagine various mobile devices used to observe our healthiness – nevertheless, Apple Watches in this field are really leading the way. The data collected through these devices wants to touch the correct persons; in addition to accomplishing supreme imaginable competency, they must assist each other and patients who need their data. Social interaction is crucial to the prospect of healthcare business, and preferably, this one necessitates materializing in the wanton, benign, and supreme feature-packed method conceivable. Medical establishments frequently practice social media to accomplish multifaceted customer surveys, which are then either published or used internally to improve the services provided. Healthcare facilities and private clinics establish their presence on social media platforms and influence the public. Social networking allows medical professionals to share expertise, knowledge, and data. The technological advancements of blogs, podcasts, and interactive media have helped countless individuals in creating, uploading, and sharing their personal notes and write-ups via expanding a range of digital community messaging platforms. New messaging technologies and the emergence of what has been labeled as Web 2.0 are providing opportunities for both healthcare experts and patients equally to participate with one another, with their peers, contacts, and relatives in approaches unbelievable, unbiased hardly any years ago. The rapidity and measure of acceptance of social media is altering its approach. We contemplate closely and converse with persons previously recognized as listeners, and the way doctors and patients interact is evolving, acquiring innovative social health knowledge. The study aims to explore the impact and potential of social media and networks in healthcare, and for the healthcare industry to create a new social health experience. Through piloting a methodical study, the researcher intends to capture the use of social media for healthiness drives, recognise novel practices and deliberate research gaps, and propose future guidelines for exploring social media applications for health purposes.
Social networking, Social media, Digital health, Patient education, Health care, Interactive media