Case Study on BYJU’s Trajectory: Successes, Challenges and Lesson Learned

The only constant thing in the world is “CHANGE.” With the growing technologies, traditional systems always change. This is the ultimate truth with every system, be it business, hospitality, travel, agriculture, or education. Education is the fundamental right of every human being. In the last couple of decades, the traditional education system is going through lots of changes. The educational setting has seen drastic improvement with the evolution of internet technologies. Educational apps are becoming so popular as they focus on providing integrated learning and end-to-end learning solutions. Entrepreneurs are considering ed-tech as a super choice for startups. BYJU’s is one of the most famous startups in ed-tech. It has touched several milestones and become a household name in a very short time. But for the last two years, it has been going through a very rough and shaky phase. In this case study, the trajectory of BYJU’s and the corporate lessons learned from this are discussed.