A study on impact of job characteristics on work–life balance: Evidence from sales executives of FMCG sector

Characteristics of a job define the level of satisfaction of the job holder. A sales job is a typical job where the sales executive faces this Work–Life Balance (WLB) issues. Sales executives in FMCG sector are exposed to the challenges of meeting the targets, changing customer preferences, long working hours, dealing with variety of products which are ever changing and to most of the time be in the field etc. So it is quite obvious that they face WLB issues. Identifying the factors which actually influences the WLB of sales executives working in the FMCG sector is the primary aim of present study. Another important aspect which has been earmarked in this study is the connection among WLB and employees’ satisfaction. In addition to the afore-mentioned motives the researcher also attempted to suggest few improvement measures for sales executives WLB. A sample size of 170 respondents were distributed a questionnaire which was structured meticulously. Among the respondents of 170, 100 respondents gave correct and complete responses. For analysis SPSS software was used in which tools like Correlation, Regression are applied to establish the hypotheses. In our study it was found that factors like Organisational Culture, Transformational Leadership, Emotional Intelligence, Co-workers Support, Career Advancement Opportunities, Family Support positively influences WLB of workers. Another important finding is that job stress and WLB are negatively related. On a brighter side, factors of employee satisfaction like organisational commitment, Job Satisfaction and Intention to stay of the workers are positively associated with WLB.