Researcher, Minot State University, North Dakota, USA
Professor, Minot State University, North Dakota, USA
Instructor, Minot State University, North Dakota, USA
Professor Emeritus, Minot State University, North Dakota, USA
(*Corresponding author) email id: m.saeed@minotstateu.edu
**ariel.sanchez@minotstateu.edu
This study focuses upon strategic international expansion and operational stabilization planning for Paccari Chocolate (Paccari). Paccari was founded in 2002, as a private family-owned chocolate company by Santiago Peralta and Carla Barboto in Quito, Ecuador. Its success is well recognized as a winner of over 300 international awards, including being named “World’s Best Chocolate” several times. However, its founders must identify and analyze alternatives for sustaining the company’s premium quality products and ethically growing the company to make Paccari a more important player in the global chocolate industry.
Global chocolate industry, Ecuador, International expansion, Operational stabilization, Production modernization, Paccari, Situation analysis
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