1Associate Professor, Department of Corporate Secretary ship, School of Management, Alagappa University, Karaikudi, Tamil Nadu, India
2R. Saroja Devi, Doctoral Research Scholar, Dept. of IB& Commerce, Alagappa University, Karaikudi. Tamil Nadu, India
Online published on 17 March, 2021.
The growth of trade and commerce has increased the demand for internet and electronic commerce. At present the coverage of geographical market for products and services is World Wide Web. It enforces the business to carry out its commercial activities for Marketing, Selling, Delivering, Servicing and Playing the Electronic Commerce. Electronic Commerce has become and alters for business over the past few years with increased awareness about use of computer communications technology. E-Commerce provide way to exchange information between individual, companies and computer by range of process such as (EDI)Electronic Data Interchange, Electronic Mail Whats App, Facebook and Twitter etc, world wide web(WWW) and internet application in other words, e-commerce is movement of business on to the world wide web. Consumers on the other hand have the convenience of wider choice, customized of personalized products or services at lower prices. E-commerce has the following four types. Include that Business-to-Business E-Commerce, Business-to-Customer E-Commerce, Customer-to-Business E-Commerce, Customer-to-Customer E-Commerce, Day-by-Day technology in getting complicated and costs are crumbling, marketing the internet easy and cheep to access. Eventually even for buying a product from a shop situated near by her/his house, one may use the internet o place the order, and may get the product delivered immediately. The integration of e-commerce and marketing will bring regeneration in marketing function, as it presents an opportunity to get close to the customer to bring the customer inside the company and to explore new to improvement.
E-Commerce, Growth, Market, Services, customer