Managers belongs first -to the human society

India is shining across the globe as an emerging economic power. High growth and significant foot-prints toward bright future can be seen in all fields. Inspite of that we are standing in the midst of global financial crisis and also sustainability crisis that posses a threaten to the existing flow of economic growth. As performance, productivity and profit were the key indicators to measure the success of management along with organizational progress. Who cares about their moral responsibility towards the diverse society? This paper outline the alternative view of the management practices based on organizational culture and humanistic approach. As the management researchers have the opportunity to track out the challenges and contribute to the relevant change in the society.