Integral & indigenous branding strategies for future "make in India" sustainability-an interpretive study of brand warfare in India

Make in India has to sustain with Indianised strategies, integral strategies and spiritual strategies. Consumer doesn't buy the best product, buys the best brand true for some time in marketing but has started reversing in Indian market. Best products are in greater demands. Brands those are closest to the heart, positioned in the mind and identified with the culture, history, geography, religion, spirituality and integral character etc., i.e. indigenous are most preferred by the consumer. Leading brands of the world are housed in USA, Western Europe & Japan. Indigenous character that's brand name, brand image and brand personality are most preferred. Indian brands at large have English inclination. With the passing out of the time, in the last two decades Indianised brands are proving market strongholds. India's future branding strategy is moving towards "Indigenous Branding" that's Indianisation in simple the advertising experts well justify as -"Be Indian, Buy Indian -The Future Brand Mantra of India". Make in India drive to "Made by Indians" and further "Managed by Indians" has sustainable strategy through Indanised branding & spiritual branding. Indian brands have to go through "Think Local, Do Local Go Global and get the Globe to your Local" and future presence and dominance in the global market. With empirical study, qualitative research and case analysis methods of brands role in the Indian market provides vivid trends of indigenous, spiritual and integral branding as the future branding strategy of India.