Innovative marketing strategy for professional education - A road map

Marketing is the art of demand creation and the process of pursuing existing as well as potential customers. It has become a fashion for every organization to gain competitive advantages. Competition is everywhere; educational service sector is not an exceptional case. Population exploration fuelled by various educational policies of government for inclusive growth intensified competition in this sector. To survive in the stiff and turbulent competitive market, educational institutions, particularly the institutions offering professional course like Management and technology, etc. are not lagging behind. They have also adopted practicing marketing their products and services. Sometimes they are not practicing customized marketing approaches for surviving in the competitive market. This paper has made an attempt to discover the marketing approaches of the institutions offering the management and technology related courses in general but also given more emphasis on Orissa. This paper also tries to find out the gap of marketing which is provided by the institutions. It has also offered some valuable suggestions to the professional educational institutions to survive in the competitive and turbulent environment.