Rapid movement of m-commerce in economy

E-commerce in India is booming. In 2014 startups like Flipkart, Myntra and Snapdeal have received hundreds of millions in funding and global retailers like Wal-Mart and Amazon have been jumping into the scene as well. Evidence can be seen that India's largest e-commerce marketplace Snapdeal, who now gets over half of its sales from mobile transactions, up from just 5% nearly a year ago. M-commerce can be a huge success for the Indian market but this requires a complete ecosystem, partners must be synchronized so that the best benefits go to consumers and their confidence is assured. Although m-commerce market in India is in nascent stage, m-payment and m-banking segments have shown significant growth over the last few years. A comprehensive list of references is presented. The findings of this research will provide useful insights into the anatomy of mcommerce literature and be a good source for anyone who is interested in m-commerce. The paper also provides some future directions for research. The findings suggest that pricing and cost, rich and fast information, and security and privacy are significant predictors of the adoption of M-commerce. Self-efficacy is found to be a moderating factor for the adoption of Mcommerce services.