Use of e-banking technologies by the college students: An in-depth study with reference to their perception

Information technology is one of the most important facilitators for the transformation of the Indian banking industry in terms of its transactions processing as well as for various other internal systems and processes. The various technological platforms used by banks for the conduct of their day to day operations, their manner of reporting and the way in which interbank transactions and clearing is affected has evolved substantially over the years. The shift towards internet banking is fuelled by the changing dynamics in India. By 2020 the average age of India will be 29 years and this young consumer base is internet savvy and wants real time online information. Indian banks therefore need to aspire high and move toward implementing a world class internet banking capability. This study attempts to explore the new sources regarding internet banking and usage of internet banking services. As we are all aware that college going students are all usually computer savy and using latest technological devices like mobile phones, laptops, tablets etc. as their way of life. This study assesses the perception of the college students with reference to the use of E-Banking Technologies in banks. An analysis demonstrates that college students play a very important role in the use of E-Banking Technologies in banks in the near future if the banks take adequate measures to promote the same among the students. This study has been conducted with the help of college going students.