Dairy marketing strategies in the context of globalization: Issues and challenges

Globalization remains a key force in driving Indian economy and India's dairy industry products acknowledge the demands and preferences around the world by the consumers. New imperatives like production systems issues such as animal welfare and environmental footprint, and also product quality attributes such as traceability and product safety. Dairy farmers need immediate solutions to retain their competitiveness and access to global markets and for this we need innovation which is important that the industry maintains a unified approach and adapts to the changing nature of the people involved. However, with increased pressure on local and central government on environmental management, there is need to recruit additional and more skilled people into the dairy industry. The longer-term success of the dairy industry will depend on attracting and retaining talented people and growing these individuals using effective skills development programmes especially for marketing strategies department. So this paper present marketing Strategies which focus on the actions the dairy industry needs to take to influence perceptible from the dairy farming system to the world.