Human resource management and business strategy in indian cement industries - A case study

Due to increasing complexities and cut throat competition running organizations effectively became challenge for any organisation. To gain competitive advantage organizations need to implement unique strategies. Managing human resources is very challenging as compared to managing technology or capital and for its effective management, organization requires effective HRM system. The human resource management is a proactive central strategic management activity which is different from conventional personnel management. Human resource management is a sun rise concept and traditional personnel management is a sun set concepts. The HRM has tremendous relevance to productivity industry. Human input is the single largest that goes in the cement industry. The OCL, Rajangapur is one of the large scale organizations in the cement industry employing human resources with entire satisfaction of employees. This article emphasizes the role of HRM practices in increasing organizational effectiveness. The research is carried out to find out the employee perception towards existing HRM practices for better improvement.