Processing and marketing feasibility of underutilized fruit species of Gujarat

The present investigation was carried in the state of Gujarat, one of prominent producer of underutilised or minor fruits in India with the objectives to identify the processing and marketing feasibility of underutilized fruit species and to identify existing marketing channels and potential market related problems for processed products from underutilized fruits. The main products consumed by the respondents in the survey were, fruit cordial, jam, ready-to serve (RTS) fruit drinks, chutney, candy, pickle and squash concentrate. The survey revealed that retail markets for processed products are concentrated and there are many potential producers. To the extent that half-channel marketing networks are used, there are additional risks for growers and exporters. Clearly, the supply of processed fruit aims at a niche market, at the high-income earning part of the population.