Online retailing and its challenges for traditional retailer: A study at Bhubaneswar City

India is the one of the largest retail market which is targeted by different multinational company, there has been a considerable growth in the Indian retail market during the last few years in the organized segment. Many top corporate business houses in India have recently entered into the retail industry with an ambitious future plans to expand their business sector into the different parts of the country. A number of corporate houses have also entered with the collaboration of Indian company and invested in retail chains across the country. The online retailing industry has highly popular among the young generation with a short span of time it has shown a remarkable growth within a short period. Students, young mass has excitement for online shopping in India due to attractive offer in television advertisements, flexible services delivery time and huge product ranges, easy payment system including cash on delivery etc. As the Indian online shopping market growing all big player plans to enter into online retail sector along with physical retailing. The online marketing companies have found different creative way to reducing the operational costs and available of different variety of range of product dominating the traditional retail store by one click shop at door step. Online marketing companies are gradually acquiring more and more online consumers and reducing the profit margins and reduce the sales of traditional retail store business. This paper tries to Highlighted the importance and growth of e-commerce companies in India and its impact of the traditional retails store.