A study of investors awareness towards various investments avenues in Bijapur District

Investment is the employment of funds with the aim of getting return on it. It is the commitment of funds which have been saved from current consumption with the hope that some benefits will accrue in future. Therefore, the first step to investment is savings. Most of the salaried people faces difficulty in savings as they have to meet first their day today expenses and then think about savings. The major issue of salaried people to do investment from their small saving of today. In spite of this most of the salaried people do their plan to invest. Today, there are a so many investment avenues are available but, only thing is that they must choose the best avenue which suits them. If the person dealing with proper planning must know all the alternatives and how they have to choosen for their future benefit. This study examines the saving and investment pattern of the Bijapur district salaried investors This study examines the saving and investment pattern of the Bijapur district salaried investors about different investment instruments such as bank deposits, real estate, agricultural land, life insurance schemes, commercial securities, corporate securities, gold, silver and other avenues This research finds the impact of nature of employment, education, income level of the salaried individual on investment. The researcher aims to study the awareness and preferences of investor for different investment avenues available to them and to analyze the factors influencing on their preferences.