Consumer behaviour towards online purchase of used goods - A study with particular reference to rayalaseema region of Andhra Pradesh

Consumer to Consumer (C2C), the new form of e-commerce in India, it has facilitated in large part by websites offering free classified advertisements, auctions, and forums. Recently C2C is supported by large websites. Since its existence, C2C has gone through tremendous changes in technology as well as increase in market size and revenue from year to year. Due to its rapidly growing and increase in market size and revenue, there is a need to investigate the consumer behaviour towards online purchase of used goods. This paper will discuss the recent statistics of C2C market size and revenue and also discuss the reasons for purchasing of used goods through online in Rayalaseema region of Andhrapradesh.