1Research Scholar, Research and Development Centre, Bharathiar University,Coimbatore, India
Online published on 12 March, 2021.
Savings and investments are backbone of the country economy. The financial system of the country is responsible to mobilize these in the form of money or monetary assets and invest them in productive venture. For this Indian financial system provides number of avenues to the investors. The people are investing their savings different available avenues. These savings play a vital role in building up of a welfare state. Because, these savings are required for capital formation for so many social commitments. But, most of the time the investors doesn't know about the available alternatives for their investment. It is one of the primary duty of the welfare state to create awareness of investment avenues among the investors. Especially, the salaried class people make suitable plans before selecting the suitable avenue for their investment. In this regard this study focusing on the investment awareness and their preferences of the salaried persons. For this the researcher considered the Bijapur district salaried persons as sample and collected the data through interview schedule.
Savings and investments, Avenues, Investors, Preferences