Misleading advertisements: Selective cases of indian television advertisement

In the era of digitization and world wide accessibility of media, role of advertisement has been transform widely. Today advertising not only act as a catalyst for its positive contribution i.e. through appropriate communication, convert non user into user group. But it has immense manipulative power and capacity to harm the customers. Very often a large scale efforts are being directed strategically, with an impressive advertising campaign to channelize the potential buyer's thought process and mislead their purchasing decision. This paper is an attempt to critically evaluate the concept of misleading advertisements with the help of selective Indian cases.