Assistant Professor, School of Business and Commerce, Glocal University, Saharanpur, Uttar PradeshIndia
Investment is one of the major issues of the middle class families as their small savings of today are to meet the expenses of tomorrow. This paper examines the investment awareness and pattern in eastern part of Uttar Pradesh based on investor's preferences for different investment opportunities like bank deposits, real estate, small savings, life insurance schemes, Gold/Silver, commercial deposits, corporate security- bonds, mutual funds, and equity and preference shares. This paper finds the impact of Awareness/Knowledge, occupation and income level of the individuals on their investment behavior.
Savings, Investment Pattern, Awareness
