Assessing financial literacy among rural area people in globalization era -A study with reference to rural area of Dakshina Kannada District

Tourism is one of the most profitable industries in India, since the ancient times. As a matter of fact this is one of the industries Globalization has resulted in greater interconnectedness among markets around the world and increased communication and awareness of business opportunities in far corners of the globe. More investors can access new investment opportunities and study new markets at a greater distance than before. This facilitates investors to become more financial literates. Financial literacy is the ability to learn, monitor and effectively use financial resources to improve the well-being and economic security of an individual. It will help the people to make informed and confident in their financial decisions process regarding the savings and wise application of that savings. Financial literacy has become an increasingly important requirement for functioning in modern society. The study was intended to find out the financial literacy among the rural investors. This study was conducted on survey method and here for data collection 100 samples were selected on random basis.