Factors affecting the financial literacy of the bank customers

Financial literacy is the ability to understand the various opportunities for investment purposes and keeping the money with the individual. Individuals can gain the financial literacy through numerous available sources. Reserve Bank of India (RBI), the Central Bank of our country is taking initiatives for the development of financial literacy in the country. The researcher has tried to identify the awareness about the financial instruments among the respondents and the impact of education on the awareness of the respondent. The financial literacy also brings a change in the financial behaviour of the individual. In the research paper, an effort has been made for the factors affecting the financial behaviour of the respondent. The researchers also try to identify the saving and investment pattern of the respondent.