A Study on Consumer Preference Towards Branded Men’s Wear in Visakhapatnam City

In the context of changing trends of the life styles of large section of people in our country, it has become a challenging task to the corporate world to update and management of production of branded units commensurate with consumer behavior. Number of people visits the showrooms with a brand name in their mind because the quality and comfort of that brand are suitable for them. Therefore the manufacturers of the selected brands should always strive to maintain their quality and durability to the expectations of the consumers. In the present topic the investigator studies consumer preference towards branded men’s wear most preferred by respondents in Visakhapatnam (VSP) city. The study also aims at examining the awareness of customers on branded men’s wear viz., shirts, trousers etc., and overall level of satisfaction of the consumers. Based on the test results some of the relevant findings were arrived which will be useful to the manufactures to some extent on the option of consumers of men’s wear in Visakhapatnam city a paradigm to almost every place.