Growth and Survival of Handicraft Sector of Odisha in 21st Century

Odisha is known for its rich culture and tradition all over the world. The handicrafts and cottage industries in the state made the foundation for spreading the craftsmanship of the state in different parts of the country. But the recent study shows these sectors are struggling for their survival. For the last five to six years the growth of handicrafts units are discouraging. In this paper an attempt is made to find out the problems and prospects of these sectors in present day context in Odisha. The researcher has used both primary and secondary data in the analysis. The employment generated by these industries has also suffered. The study reveals problems are very common to almost all the units. The problems related to these units are connected to marketing, finance and labour. The survival of these industries is not only necessary but also vital for the growth of Odisha’s economy.