*Asst. Prof. P.G. Dept. of Business Administration, Sambalpur University, Odisha, India
**Research Scholor (Ph.D.), P.G. Dept. of Business Administration, Sambalpur University, Odisha, India
***Research Scholor (Ph.D.), P.G. Dept. of Business Administration, Sambalpur University, Odisha, India
Online published on 20 September, 2021.
The decisions made by the Government at the macro-economic level always depend on the acceptability criteria of the common mass. This study focuses on identification of the factors behind mental readiness or acceptability of common men for any macro-economic changes brought by Govt. and to show the relation of this ‘acceptability’ with the ‘effective implementation of policies’. This study is based on the logical argumentswithin the results of earlier researchers as empirical articles, theoretical studies, case studies and facts of various surveys. It has been found from the present study that the psychological, the social & cultural,the demographic, the local political context and the micro-economic variables of the concerned geographical area put impact on the acceptability of the common mass and this sense of acceptability helps in the effective implementation macroeconomic changes. The history and mythology in a particular area which has embedded in the character of those people belongs to that area have a moderating role on the effectiveness of the macroeconomic changes.
Macroeconomic Changes, Decisions, Implementation, Readiness of Rural India