Consumer Behaviour towards Skin Care Products with Special Reference to VLCC Herbal : An Empirical Study

Traditional medication involves the use of herbal medicines, animal parts and minerals. As herbal medicines are the most widely used of the three and as the other types of materials involve other complex factors.VLCC has the largest scale and breadth of operations within the beauty and wellness services herbal industry in India. The study was carried out to find out various aspects as regards consumer behaviour towards skin care products of VLCC Herbal. The city of Bhubaneswar, Odisha was selected for this study. It is a Cross-sectional study which is descriptive and analytical in nature to examine the various aspects of buyer behaviour. The sample size for collecting requisite data was of 100 respondents. Hypotheses were tested through association between the variables. All the variables studied were significantly related to culture and was consequently related to buyer behaviour. The chi-square indicates that there is a significant association between frequency of purchase and amount spent for skin care products of VLCC Herbal, significant association between frequency of purchase and usage of skin care products of VLCC Herbal and also there is a significant association between usage and satisfaction about skin care products of VLCC Herbal.