Marketing aspects of the konark (the black Pagoda): A study of socio-economic management

In studying history and its different dimensions the concept of marketing has been added a new chapter to the course of history called managerial history. In 21st century the scholars of recent trends have cutting across the traditional approaches, tried to reinterpret history in a management model. They have tried to market history and historical knowledge, culture, fairs and festivals, art and architecture, paintings, sculpture, monuments, temples, chaityas, vihars, mathas, caves, dhamas, in the canvas of tourism. Marketing model history relates to marketing activities, historical heritage where human resource is taken into the account. Therefore, customer is a person in name of a tourist of international, national, regional and intra-regional, who pays for the tourism product and service in the area of temples such as the Konark, the Jagannath temple, the Lingaraj temple, the Mukteswar temple, the Megheswar temple, the Bhaskareswar temple, the Rajarani temple, the mathas and hospitality located in Odishan region . Keeping in viewthe government of Odisha here with plans to promote the traditional four ‘P’ like promotion, publicity, participation and product by adding the other two ‘P’ planning and programme to make tourism and marketing more viable. As a result a new concept in history has been developed called social tourism marketing.