Digital marketing: Its impact on B2B in India- A study

Reaching out to business customers requires a much different approach than reaching out to the average consumer; the sales cycle is much longer and more involved. The challenges that B2B business owners face are very different from the ones faced by the ones dealing directly with the consumers. Considering the fact that unlike B2C companies where a large number of consumers need to keep coming in for the business to prosper, in B2B just a few customers are enough to do the job. The better the approach is at the venture and the marketing strategy of it the better its going to perform. The consistency of efforts with a deep analysis of requirements and expectations will help B2B company land those potential customers who'll be instrumental in giving the right push to their business. It goes without saying, then that digital marketing in the B2B space is also different than B2C digital marketing. Even though the tools are all the same, but how it is being used is a much different deal. Day by day growing Digital Market in India is an evident that the Digitization is taking place with a high speed. This paper is an attempt to study the growth trend of digital marketing in Indiaand its impact on B2B organisation.