Analysis of strength, weakness, opportunities and challenges ahead for successful green marketing with respect to solar products in Bhubaneswar, Odisha

Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way. Green marketing is that potential customers will view a product or service's "greenness" as a benefit and base their buying decision accordingly. A careful balance must be struck between development and sustainable growth, if future generations are also to enjoy a better quality of life. The major challenges for the environment today are climate change, the decline in bio-diversity, the threat to our health from pollution, the way in which we use natural resources and the production of too much waste. There is need for addressing these challenges by setting high environmental standards, and by promoting new ways of working and cleaner technologies. Indian literate and urban customers are getting more aware about the merits of Green Products. But it is still a new concept for the masses. The customer needs to be educated and made aware of the environmental threats. The primary objective to analyse the strength, weakness, opportunities and challenges ahead for successful Green Marketing with respect to eco-friendly Solar Products. The study mainly focuses on household solar products. The study conducted in capital region of Bhubaneswar a city of Odisha.