1Research Scholar, School of Studies in Tourism and Travel Management, Jiwaji University, Gwalior, Madhya Pradesh, India
2Associate Professor, Prestige Institute of Management & Research, Gwalior, Madhya Pradesh, India
3Superannuated Professor, Jiwaji University, Gwalior, Madhya Pradesh, India
*Corresponding Author) email id: ankit_agr_gwl001@yahoo.co.in
Online published on 17 June, 2021.
Urban tourist is the target market of almost every rural-based tourism destination. For developing the site and attracting more tourists, rural tourism policymaker should consider the expectations of urban tourists from rural tourism site. The study focuses on needs and expectations of an urban tourist while visiting a rural destination. Data were collected through the questionnaire included 30 items from 388 urban dwellers residing in Tier 1 cities. In this research, Cronbach’s alpha reliability and Exploratory Factor Analysis test have been applied. The research resulted in the fact that an urban tourist expected good natural surroundings with village-like feeling while visiting a rural area. This study is likely to bridge the gap between tourist expectations and facilities provided by a rural tourism sector.
Rural tourism destination, Rurality, Memoirs, Tourist’s perception, Tourist’s expectation, Urban tourist
