Splint International Journal Of Professionals

  • Year: 2021
  • Volume: 8
  • Issue: 4

Netflix: Strategizing Corporate Resources and Capabilities

  • Author:
  • Beverly Fleischman1, James Ondracek2, Mohammad Saeed3*, Andy Bertsch4
  • Total Page Count: 13
  • Published Online: Apr 13, 2022
  • DOI:
  • Page Number: 363 to 375

1Researcher, College of Business, Minot State University, ND, USA

2Professor, Minot State University, ND, USA

3Former Professor, Minot State University, ND, USA

4Professor, Minot State University, ND, USA

*Corresponding Author email id: saeed145@yahoo.com

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Abstract

The study’s aim is to deeply investigate the operations of Netflix, Inc. Established in 1997, Netflix, Inc. (Netflix) is a publicly listed company, engaged in global media entertainment both in the United States and internationally. The Porter Five Forces model was used for analyzing the competitive landscape of the industry. The quantitative analysis between Netflix and Walt Disney provided insights pertaining to profitability, liquidity, leverage, activity, and growth. Functional and VRIO analysis identified strategically important resources and capabilities that Netflix controls. The case study features Netflix, and its endeavors to strategize corporate resources and capabilities in the best interest of its stakeholders.

Keywords

Business strategy, Corporate strategy, Competitiveness, Porter five forces model, Strategic management, VRIO analysis