A State-of-the-Art on E-Commerce Business Growth and Application within India

Electronic Commerce (E-Commerce) Industry in India is growing very rapidly year by year. The growth is due to increased usage of Internet connection and the use of Smart phones in different online platforms. Under the programme “Digital India” the number of Internet connection is increased both in Rural and Urban areas. In online shopping the consumer can save time by choosing their product on online platforms. The consumer can also compare different pricing policies of the product and there is no restriction on a time limit, the consumer can shop 24/7, at any time according to their own preference. As the E-commerce industry booming it is creating new employment opportunities for software developers and new innovators.